Introduction to the business
getmobile europe plc ("getmobile") is a UK public company whose shares are quoted on the AIM
market in London and on the Entry Standard of the Frankfurt Stock
Exchange. getmobile is an English holding company operating a series of connected german based E-Commerce businesses via four subsidiary companies.
Originally getmobile acted as independent direct marketing seller of post paid mobile phone contracts on the internet and on TV in Germany. This business was operated via its wholly owned subsidiaries getmobile AG and KK Media GmbH. Due to extensive disruptions in the German Mobile Phone Market getmobile disposed this business unit on 31. December 2009 and now focuses on the development of its remaining E-Commerce Holdings and the Development and Acquisition of new E-Commerce companies.
With the experience gained from selling mobile phones and contracts online since 1999 getmobile has established a number of E-commerce businesses. In November 2007 Premingo GmbH was established to operate an open internet platform offering other household contracts with free bundled consumer goods. The site was launched mid year 2008 on
www.premingo.de. It is a 95% subsidiary of getmobile-europe plc.
In November 2008 getmobile launched its next business model, an online video based shopping community selling consumer electronics and lifestyle products via it internet site
www.pauldirekt.de.
The most recent expansion of its business was the acquisition of a stake in shirtinator AG, a company selling customized T-Shirts and other products via its internet site
www.shirtinator.de. As with the other business models getmobile aims to enhance the development by supporting the company with its know-how. Following a promising performance in the first half of 2009 getmobile acquired an additional stake in September 2009 resulting in a total holding of 36.9%.
In addition to the direct sales ecommerce models outlined above getmobile owns two subsidiary companies providing ecommerce related services to the group and third parties. getperformance GmbH is an integrated internet and TV advertising and marketing agency and getlogics provides logistics services.
The business was founded in 1999 by CEO Tim Schwenke and Daniel Wild as Germany's first online mobile phone shop and came to AIM in 2005 via the reverse takeover of Fitzwilliam Capital plc an AIM company established by the Chairman, venture capitalist Pierce Casey.